
01 / Hotel Parque das Fontes
Marketing Transformation
Learning hospitality marketing from the inside and rethinking the approach during a closure.
Strategy · Operations · People
I help organizations connect strategy, operations, and people to turn complex challenges into practical, lasting improvements.

01 / Introduction
My work has taken me from fashion design and international consulting to hospitality leadership, marketing, and people operations. Each shift has taught me how to learn a new discipline while doing the work.
I like untangling problems with a lot of moving parts. I look for where work gets stuck, bring structure to the project, and turn what we learn into changes a team can use.
Read my story02 / Areas of experience
Define who you’re trying to reach, what makes the offer distinct, and what to prioritize.
Coordinate timelines, suppliers, and handoffs so complex projects keep moving.
Clarify roles and build hiring, onboarding, and training around what each team needs.
Evaluate the guest journey and identify where service or communication could improve.
03 / Portfolio

01 / Hotel Parque das Fontes
Learning hospitality marketing from the inside and rethinking the approach during a closure.

02 / Coliseum Beach Resort
Building the resort’s first HR function, from hiring and onboarding to training and development.

03 / Independent consulting
Keeping collections moving while establishing a new design and production process.

04 / Hospitality advisory
Independent guest experience evaluations informed by years of hospitality management and an understanding of the operational decisions behind every guest interaction.
Explore Hospitality AdvisoryGet in touch
I’m always interested in meaningful projects, interesting problems, and conversations with people building something worthwhile.
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